About the Team at Noble Group Melbourne!

We are Noble Group Melbourne, the creators behind CITRIC. As six friends hailing from Victoria, Australia, we were brought together by a shared passion for crafting exceptional alcohol experiences. From humble beginnings and a strong desire to introduce something unique to the Australian market, CITRIC was born.

At Noble Group Melbourne, we each bring our own flair and expertise to the table. Covering all areas business, legal and marketing, our collective skills merge to form a dynamic team. Despite our varied backgrounds, we share a common goal: to create a premium, innovative alcoholic beverage that reflects our dedication and love for the craft.

Our Mission

Our mission is simple yet ambitious – to create eternal memories through a fresh alternative at an affordable price. We believe in the power of a great drink bringing people together, creating memories, and enhancing life’s moments. Every bottle we produce is a testament to our commitment to excellence, sustainability, and community.

Our Vision

Our vision is to emerge as the foremost alcohol shot company in Australia, setting the standard for quality and innovation in our industry. We aspire to extend our reach globally, captivating markets around the world with our exceptional product and unparalleled customer experience. Best of all, we want you to come along for the ride.

Our Values

Our values are simple yet profound:

Earn and Maintain Customer Trust: We are driven by consistently delivering exceptional quality, transparency, and unparalleled service in everything we do.

Love Local: We are deeply rooted in Melbourne's vibrant culture. We strive to support local businesses, engage with our community, and contribute positively to the local economy.

Simplicity Is Key: The timeless saying holds true for the team at Citric: less is more.

Improve Constantly: Continual improvement serves as the cornerstone of our company’s principles, propelling us towards excellence with each stride we take.